Anatomy of An Ad
What’s the spark that ignites an idea? Inspiration.
It begins with inspiration: the happenstance of looking, feeling something, taking a second look and remembering.
A photo from 1962 showing NASA’s simulated cockpit on a circular track, built to train pilots for G-forces. Long exposures, arcs of light, part science, part spectacle.
A photo-finish, bodies captured mid-flight, motion extended and layered. Time, dilated, surges forward in linear streaks.
Two images, one technological, one human—unite. The representation of speed, motion and time.
At the center of it all is Swatch, technology remaining steady, marking each second clearly, unshakeable, unbothered, its chronograph moving second by second. Around it motion, urgency, competition. Motion, extended and continuous, stretched across the frame.
An image that refuses to leave the mind.