DKNY
As part of the DKNY Men’s re-launch at Pitti Uomo, I collaborated with the brand’s internal marketing team and led the design of all creative materials supporting the reintroduction. From visual identity to launch collateral, the work re-establish DKNY Men’s presence on the global stage.
DKNY Japan
Following the successful debut of the DKNY Men’s collection, I was asked to explore creative solutions to reinforce and re-energize the DKNY brand in the Japanese market. Reimagining training tools, internal communications, and employee-facing touchpoints to align the internal culture with the brand. The result: DKNY enthusiastically embraced the program and the initiative has evolved into a blueprint adopted in key global markets.
