Laundry by Design

As part of the brand relaunch for Laundry, I led the evolution form Laundry by Shelli Segal to Laundry by Design. A bold transition that reflected the brand’s growth beyond its founder. The refreshed identity embraced its California roots, merging laid-back glamour with effortless sophistication. Drawing on the spirit of Hollywood and the ease of California chic, the new brand direction captured a modern take on West Coast style: relaxed yet elevated, iconic yet approachable.