Shiseido
A dynamic 16-year reltationship involved developing strategic and creative marketing. By successfully communicating their brand image in a consistent unified manner, Shiseido has distinguished itself in the extremely competitive department store environment and risen to # 1 in the world-wide suncare market.
It began as a mission to re-think Shiseido’s advertising. The project demanded a fresh provocative approach that honored Shiseido’s heritage. The result, a new approach that influenced their future advertising, marketing, product packaging and point-of sales materials for the next 16 years.
